Start here 7 min read
How to Build a Sustainable Competitive Advantage
How to build a sustainable competitive advantage in a small company: test your edge with VRIO, make trade-offs, and protect it with a weekly rhythm.
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A 5-minute guide can save you a year of trial and error.
Business
Strategy, marketing and sales that win customers
Strategy, business planning, marketing and sales for small and mid-sized companies: choosing where to play, standing apart from competitors and building a team that sells without the founder in every deal.
Leadership
Leading a team that follows through
Delegation, feedback, motivation and changing how a whole team behaves. Leadership here means the habits a manager repeats every week, not a job title.
Start here 8 min read
How to Delegate Tasks Effectively: A Manager's Guide
How to delegate tasks effectively: choose what to hand off, pick the right level of authority, write a clear brief and check in without taking the work back.
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Goals and measures your team actually uses
Setting goals, choosing measures and keeping a weekly rhythm so the team knows whether it is winning. KPIs, OKRs, lead and lag measures, and the 30-minute weekly meeting.
Start here 9 min read
Lead and Lag Measures (Leading and Lagging Indicators)
Lead and lag measures, also called leading and lagging indicators: examples for sales, service and operations, and a 4-week scoreboard to track them.
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