Business · 10 articles
Revenue is growing. Profit and the sales team are not.
- How to Build a Sustainable Competitive Advantage
- B2B Sales Process: 7 Stages With Exit Criteria
- Competitive Advantage Examples for Small Businesses
Free test · 15 questions · 3 minutes
How strong is your company's competitive advantage?
Working hard on the wrong choice only gets you to the wrong place faster.
- Your advantage score, out of 60
- Your strongest area across 5 dimensions
- A full report by email: weak spots and a 7-day plan
15 real business situations
How hard would it be for a competitor to copy you?
Situation 15 / 15Done
Competitive advantage test
Your result
0/ 60
Your strongest area:
- Your score in all 5 areas
- Your two weakest areas and what to do about each
- A 7-day plan to start strengthening your edge
Check your email.
A self-assessment built on the VRIO questions from Jay Barney's resource-based view and Michael Porter's ideas on trade-offs. A conversation starter for your team, not a scientific benchmark.
The essence of strategy is choosing what not to do.
Your advantage is built from the choices your competitors are not willing to make.
Topics
What is getting in your way?
Pick the problem. Each topic has practical guides with a diagram and a tool you can use the same day.
Leadership · 10 articles
You delegate, then end up redoing the work yourself.
- How to Delegate Tasks Effectively: A Manager's Guide
- Coaching Employees: How to Improve Performance With GROW
- Difficult Conversations at Work: Examples and Scripts
Performance · 10 articles
KPIs get set, then nobody looks at them.
- Lead and Lag Measures (Leading and Lagging Indicators)
- 4 Disciplines of Execution Summary: How 4DX Works
- Accountability at Work: Examples and How to Build It
Tool library
Templates you can use today
Grouped by topic. Subscribers get each new tool by email as soon as it is released.
Group 1
Business
Revenue is growing. Profit and the sales team are not.
Competitive advantage test
15 questions on 5 areas. See your score now and get the full report by email.
One-page strategy canvas
Plot your value curve next to competitors and find where to differ.
Sales objection cards
Calm, specific replies to "too expensive" and "let me think about it".
Group 2
Leadership
You delegate, then end up redoing the work yourself.
Six sources of influence map
Find out why people are not doing it, and what to fix at each source.
Delegation brief template
Say what good looks like before you hand the work over.
One-to-one meeting script
A 30-minute structure that gets to the real issue.
Group 3
Performance
KPIs get set, then nobody looks at them.
4-week scoreboard
Track one result and two vital behaviours for your team.
Weekly team meeting script
A 30-minute agenda that ends with owners and dates.
OKR draft template
Turn one big goal into three key results you can check weekly.
Newsletter
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The Monday 5-minute brief: one idea, one tool and one question for your Monday team meeting. Read it before your second coffee.
What an issue looks like The idea:When people do not follow through, it is usually one of six sources: they do not want to, cannot yet, peers do not support it, or the system gets in the way… The tool:Six sources of influence map (one page) The question for Monday:"What did I delegate last week and then redo myself? Why?"